I heard a presentation a while back during which the presenter called into question our usual approach of seeking to extend the kingdom one person at a time. His point was that, by failing to significantly engage with the "culture-formers" of our world, we always end up being "behind the cultural curve"--the culture's effectiveness at "making disciples" outstrips the church's more one-by-one approach.
OK, OK, nobody's saying it has to be either/or, and nobody's arguing that most of us will generally enjoy ready access to culture-makers. But from a strategic point of view, have we put ourselves at a significant disadvantage by failing to engage our culture at its formative levels (e.g., schools and universities, the media, the arts, government [uh oh]... and what else do you see as primary culture-makers/culture-shapers)? Are you aware of good examples of Christ's people entering into this kind of engagement? Do you think the presenter I referenced was missing The Point (and, if so, what might The Point be)?